The Day The "Like" Button Died

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Photo: Aurel_ichim via Flickr

When you see a pair of shoes in the window you don’t just “like” them. You crave them. You lust for them.Gene DeRose, founder of Jupiter and House Party, launched a mobile app today that, if well executed, could kill the “like” button.

Want! is a mobile app that’s like a permanent wedding registry everywhere you go.

See something cool? Take a picture of it, label it, and your “want” will be stored. Cravings can be blasted to Facebook, Twitter, Foursquare and Tumblr.

Want! has been in private beta, and people have been tagging everything from sunsets, to products, to love.

People can follow their friends’ running list of wants so, say five days before a birthday, they can look at wish lists and pick the perfect gift.

Like Matchbook, Want! catalogues user intent. It’s smart, because people inherently want things — far more things than they’re actually able to obtain.

It’s easy to imagine want buttons on every web page in social sharing tool bars.

Of course, now someone will need to create a “have” button, once all of the wants have been purchased.

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