As anyone who’s been reading this site already knows, web search as a pure signal has been attenuating of late — overwhelmed by the sheer magnitude of data on the web, for one, and secondly by our own increasingly complicated expectations.
Nature abhors a vacuum, and so does the Internet. In the past year I’ve come to the conclusion that “web search” was just the first of many fields in the Database of Intentions. For those of you who are not database geeks, and to further pad the metaphor, a field in a database is colloquially defined as a specific type of information in that database. Sets of fields are called records, and sets of records make up the database.
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