If you haven’t stumbled upon the hilarious meme blog #WhenInFinance yet, get ready to 1—laugh till you almost pee your pants, and 2—throw productivity out the window.The blog, which has been spreading like wildfire among younger bankers, essentially spoofs situations that people working in finance may find themselves in.
Business Insider reached out to the creator of the blog, and heard back from an individual who wanted to remain anonymous—for the sake of clarity, let’s refer to him as Rick.
Rick, who works in asset management on the West Coast, said he started the #WhenInFinance blog with a friend who works in investment banking because they wanted to give other analysts who may also be frustrated with their jobs or working late hours a good laugh over the ridiculousness of the financial industry.
With posts like “When the summer intern shows up in a pair of Ferragamo loafers on his first day” and “When I suddenly realised I’ve been at my analyst job for 2 years and 1 month,” it’s pretty obvious they’ve succeeded.
Rick said he started up the blog last Monday, and relied on word of mouth to promote it. The plan worked. The site is already averaging between 20,000 to 30,000 pageviews a day with over 1,000 followers on Tumblr and over 1,000 likes on Facebook. That’s pretty good progress, especially considering they’re catering to an industry where links are passed between private emails in downtime—whenever that is—and where work computers are monitored strictly with many social networking websites blocked.
“[We] started up because we felt like there was just so many stuff about banking and also finance in general that’s unique and it really has a culture of its own that is pretty intensely followed among the junior people,” Rick wrote in an email to Business Insider.
Although Rick said he is now getting about 10 submissions a day from fans, he and his #WhenInFinance co-creator are no short of ideas.
“We both work in the industry and have the same nerdy finance jokes as all our friends,” he said. “It started with [investment banking] but we’ve been posting more stuff on research, hedge funds, PE humour as well.”
#WhenInFinance may poke fun at finance jobs, but Rick said he doesn’t agree with all the negative dialogue that surrounds the industry these days. Rather, the blog is meant to be something funny to bring together the younger banking community to share some laughs.
“We look back on it and make fun of people and ourselves on how hard we tried to break into an industry that was pretty much vilified by everyone in the media, the public and the government,” Rick, who has been working in the industry for almost 3 years, said. “We don’t agree with all the negative opinions about how the industry has been portrayed, but there is some understanding to why people are angry.
In case you don’t have time to check out #WhenInFinance in all its current-13 page glory, we at Clusterstock compiled our favourites of the bunch:
- When I started my job in banking
- Typical banker from Morgan Stanley at a bar
- Scanning through the “work experience” section on a prospective Analyst’s resume
- When I ask “Do you have any stock picks?” during an interview
- When the PM asks me why this is a good stock to buy for the merger arbitrage fund
- What I think of when someone says Lazard Freres or Perella Weinberg
- How I celebrated leaving JP Morgan to attend B-school