The Connected TV Landscape: Why Smart TVs And Streaming Gadgets Are Conquering The Living Room

The first wave of connected TVs, or Web TVs, failed because they assumed that people would use their televisions as a computer, by browsing the Internet and reading email.

New connected televisions enhance the everyday experience of watching by offering a better internet-powered viewing experience for your favourite streamed programs and movies, as well as an alternative way to interact with music and photos.

In a new report from BI Intelligence, we dissect the connected TV landscape, analysing the factors, trends, and key players that are shaping the market. We explore the explosive growth of streaming devices, such as Google’s Chromecast and Apple TV, and compare it to the growth smart TVs from manufactures like Samsung and Vizio. We also examine the relationship between connected TVs and the pay TV industry.

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Here are some of the key takeaways from the report:

In full, the report:

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