The Coming Social Wars

In asia companies are now starting to understand the importance of the social graph. The ability to make it easy for people to share and communicate amongst those they know. Unfortuantely, Asia has been slow to the game and hasn’t executed well in the face of companies like facebook, myspace and orkut.

On the other hand, in the west companies are now realising the importance of mobile and how convenient commerce and time sensitive content, delivered to mobile can be really valuable. Unfortunately the west has been slow to the game in adapting to mobile when compared to Asian companies who have a long history at perfecting mobile commerce and content.

Click here to

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at