Photo: flickr: jbarreiros
This is a lightly-edited excerpt from our feature, INSIDE PINTEREST: An Overnight Success Four Years In The Making.Sources close to Pinterest investors swear up and down that CEO Ben Silbermann’s plan is not to be the next Kevin Systrom, who just sold his startup, Instagram, to Facebook for $1 billion.
You know they’re not lying because Silbermann could, if he wanted to, sell Pinterest to Google right now.
Because of Pinterest’s roots as a shopping app, M&A types figure Amazon will be an interested buyer at some point too.
There was a point at which Pinterest could have been bought, though.
Early in 2010, Pinterest investors pushed a certain New York-based magazine publishing company to invite Silbermann and Sciarra in for a look-see.
Investors dared to hope for a sale; the fit was obvious.
But the magazine publishing company resisted taking the meeting. Silbermann reached out.
And still, the magazine company’s corporate development people didn’t really see the point in Pinterest.