- Silvia Gaetta is the gelato chef behind some of London’s most viral desserts.
- Among her creations are the Avolato, a £99 ice cream cone, and a pumpkin pie ice cream.
- Silvia is the gelato chef at Snowflake in London. She also runs an ice cream shop in her hometown in Italy.
- She swears by three principles: organic milk, natural ingredients, and seasonal products.
How do you make a viral ice cream? We spoke to Silvia Gaetta, the gelato chef behind some of London’s most viral desserts.
“I like the idea to give a shape to these innovative ideas,” she told INSIDER. “So I like to transform the idea in something that is good, something that has an absolutely amazing taste, and something that people really like.”
Silvia is the gelato chef at Snowflake in London. She also runs an ice cream shop in her hometown in Italy with her sisters:La Neve Nel Bicchiere. In both Italy and the UK, she swears by three principles: organic milk, natural ingredients, and seasonal products.
“We think that the customer chooses the gelato because it’s good, not just because it’s Instagrammable or because it’s nice to share,” she said.
Her love for natural ingredients is reflected in her creations. The Avolato, for example, is completely vegan and is made with only three ingredients: fresh avocado, grape sugar, and lemon juice. The ice cream went viral on the internet, and Snowflake has sold over 20,000 since the launch.
“This project is good when it’s shareable. We know that people enjoy the whole experience.: when they try it, when they take a picture, they share it. This is one of the reasons why our innovation is made,” she said.
Her latest idea is the Vegelato, a line of ice cream flavours where the main ingredient is a vegetable. Think beetroot, pepper, kale, sweet potatoes, spinach, thyme, and many more.
“We think this is the future of gelato. Obviously, the regular gelato will be always there, but the fact that we give to the customers also this experience to share and to enjoy gives a plus to our product.”
Produced and filmed by Claudia Romeo
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