The Challenge Of Wooing Generation C

The C in “Generation C,” not surprisingly, stands for connected. If you’ve ever been ignored by a twentysomething in an elevator who’s too busy texting to hear your plea for a sixth-floor button push, you already know what Nielsen’s getting at.

According to the 2011 U.S. Census, people in this newly labelled age group (formerly called Gen Y, or the Millennials, or Generation Next, or sometimes just “those kids with some college education who are largely unemployed but building iPhone apps in their spare time”) make up just “23 per cent of the U.S. population.”

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