THE BRIEF: What You Need To Know About Advertising Today

Tough guy actor and former British soccer player Vinnie Jones is the new face of the British Heart Foundation — teaching how to administer CPR with “absolutely no kissing.” (watch above)

Teen whisperer Alloy Digital — an affiliate of Gossip Girl and Vampire Diaries creator Alloy Inc. — has acquired Jordan Levin’s talent management company Generate.

Three ad agencies are fighting for Atlantic City’s tourism account. Euro RSCG, Arnold, and DraftFCB went to AC this week and will make their final presentations in late January.

Aaron Starkman signed on as a creative director and partner at Rethink Toronto.

Northwestern Mutual becomes the official corporate partner of the NCAA.

Adidas hired London-based Creature over Bartle Bogle Hegarty and Mother for the launch of a new shoe in its originals line.

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