The Brand Advertisers Still Spending Online

Part of the reason online ad network Glam is having a better Q4 than management worried it would is that the women-targeting brand advertisers who are its clients spend so little on the Web — about 2% of their marketing budgets, we hear — that they couldn’t cut back much more. So fashion mags and places like the New York Times saw cuts as budgets shrank instead.

Who are these company-saving brand advertisers? A helpful collage of brands for your online ad sales team to target, below:

See Also:
Online Ad Giant Glam Says Q4 Not As Bad As Feared


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at