Bill Gates and Steve Jobs never quite got along.
Over the course of 30-plus years, the two went from cautious allies to bitter rivals to something almost approaching friends — or, sometimes, all three at the same time.
It seems unlikely that Apple would be where it is today without Microsoft, or Microsoft without Apple.
Here’s the history of the bizarre relationship between Steve Jobs and Bill Gates, as told by the Walter Isaacson biography of Jobs and other sources.
Bill Gates and Steve Jobs weren't always enemies -- Microsoft made software early on for the mega-popular Apple II PC, and Gates would routinely fly down to Cupertino to see what Apple was working on.
Gates wasn't particularly impressed with what he saw as a limited platform -- or Jobs' attitude. 'It was kind of a weird seduction visit where Steve was saying we don't really need you and we're doing this great thing, and it's under the cover. He's in his Steve Jobs sales mode, but kind of the sales mode that also says, 'I don't need you, but I might let you be involved,'' Gates later said.
Still, Gates appeared alongside Jobs in a 1983 video -- a 'Dating Game' riff -- screened for Apple employees ahead of the Macintosh's launch. In that video, Gates compliments the Mac, saying that it 'really captures people's imagination.'
Microsoft and Apple worked hand-in-hand for the first few years of the Macintosh. At one point, Gates quipped that he had more people working on the Mac than Jobs did.
Their relationship, already kind of rocky, fell apart when Microsoft announced the first version of Windows in 1985.
A furious Jobs accused Gates and Microsoft of ripping off the Macintosh. But Gates didn't care -- he knew that graphical interfaces would be big, and didn't think Apple had the exclusive rights to the idea.
Besides, Gates knew full well that Apple took the idea for the graphical interface from the Xerox PARC labs, a research institution they both admired. When Jobs accused Gates of stealing the idea, he famously answered: 'Well, Steve, I think there's more than one way of looking at it. I think it's more like we both had this rich neighbour named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.'
When Jobs accused Gates of stealing the idea, he famously answered: 'Well, Steve, I think there's more than one way of looking at it. I think it's more like we both had this rich neighbour named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.'
From there, the gloves were off between the two founders. 'They just ripped us off completely, because Gates has no shame,' Jobs once said.
Jobs thought that Gates was a stick-in-the-mud, far too focused on business. 'He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.'
In 1985, Steve Jobs resigned from Apple to start his own computer company, NeXT. But just because Jobs was no longer working for Microsoft's biggest competitor, it didn't improve relations between the two.
Jobs thought that if NeXT lost and Microsoft Windows won, 'we are going to enter a computer Dark Ages for about twenty years.'
Jobs went on in that same documentary: 'The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.'
When Apple introduced the iPod in 2001, Gates sent another email: 'I think we need some plan to prove that, even though Jobs has us a bit flat footed again, we can move quick and both match and do stuff better.'
Conversely, Gates thought much of Apple's post-iPhone success came from Jobs himself, and not from Apple's 'closed' philosophy. 'The integrated approach works well when Steve is at the helm. But it doesn't mean it will win many rounds in the future,' Gates said.
And Gates didn't think too much of the iPad. '(I)t's not like I sit there and feel the same way I did with iPhone where I say, 'Oh my God, Microsoft didn't aim high enough.''
But Jobs didn't think much of the Windows ecosystem either: 'Of course, his fragmented model worked, but it didn't make really great products. It produced crappy products.'
Jobs didn't even have any mercy when Gates decided to quit Microsoft in 2006 to focus more on his foundation. 'Bill is basically unimaginative and has never invented anything, which is why I think he's more comfortable now in philanthropy than technology,' Jobs said.
Still, in a weird way, the two men clearly respected each other. Appearing on stage together at a 2007 conference, Gates said 'I'd give a lot to have Steve's taste.'
After Jobs passed, Gates said 'I respect Steve, we got to work together. We spurred each other on, even as competitors. None of (what he said) bothers me at all.'
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