Americans who make payments using their iOS devices in stores spend nearly double that spent by Android users making the same type of payments, according to a survey from The Yankee Group, compiled by BI Intelligence.
- Mobile proximity payments made with an iOS device in the U.S. averaged $US9.91 per transaction.
- The average proximity payment made with an Android device was $US5.20.
- For mobile web payments — what we typically refer to as mobile commerce — the difference in average transaction value was less significant. A mobile web payment on iOS averaged $US32.12 compared to $US29.66 on Android.
Even though Android accounts for a larger share of smartphones subscriptions than iOS, it does not make up for the lag in mobile proximity spending volume or frequency.
The takeaway is that iOS represents a larger revenue opportunity for companies that are interested in developing mobile payment products.
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