The Big Market Facebook Is Missing Out On

Facebook’s ascent to become the world’s largest directory of individuals and local businesses is a stunning achievement. With more than a billion users, the scale of its reach is simply staggering. But while the service is still unrivalled as a means of staying connected with friends, its offerings are conspicuously hobbled by a surprising gap: namely, a feed for local-specific content. It should be a no-brainer for Facebook, or an incredible opportunity for enterprising competition.

Location-based services to date have focused primarily on user reviews (Yelp, Foursquare), photos (Instagram) and discovering people nearby (Places, Highlight). What we don’t have yet is a widely used service that allows freeform sharing in the style Facebook does—and one tuned specifically to your location. There are many obvious benefits for users: from learning about local news and events, to finding nearby friends, to discovering people like you in your vicinity.

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