Super Bowl Sunday is the biggest day of the year for the advertising industry. 30-second spots will cost advertisers somewhere between $2.5 and $2.8 million in 2010, and that’s actually a discount from recent years.
It’s also one of the few times when television viewers actually want to see ads. For those prices, advertisers pull out all the stops, and the results are sometimes more impressive than the games themselves.
Since 1977’s Xerox spot, the tech and media industries have played a big role in Super Bowl ad mania. We’ve collected 10 of the best tech ads in Super Bowl history.
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