The 7 Best On-The-Fly Corporate Social Media Comebacks Of The Year

oreo amc twitter

Brands can’t control the mean things people — and sometimes rival brands — tweet or post on their Facebook walls. But they can control their responses.For example, we will always remember the AMC theatres vs. Oreo cookies Twitter face-off in 2012.

Don’t know what we’re talking about?

These are the most epic on-the-fly social media moves brands pulled off this year.

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permalink=”oreos-tweet-about-sneaking-cookies-into-the-movies-not-cool-cookie-didnt-go-unnoticed–savvy-amc-theaters-called-the-brand-out-on-it-1″
title=”Oreo’s tweet about sneaking cookies into the movies (“Not cool, cookie”) didn’t go unnoticed — savvy AMC theatres called the brand out on it.”
content=”Read more here>
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[slide
permalink=”oreo-had-a-fantastic-response-dont-hate-the-player-hate-the-game-but-amc-got-the-last-laugh-with-this-eyes-on-you-pic-2″
title=”Oreo had a fantastic response (“don’t hate the player, hate the game”) but AMC got the last laugh with this eyes-on-you pic.”
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[slide
permalink=”old-spice-took-on-taco-bell-but-the-fast-food-joint-punched-back-just-as-hard-3″
title=”Old Spice took on Taco Bell, but the fast-food joint punched back just as hard.”
content=”Read more here>
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[slide
permalink=”maxipad-maker-bodyform-did-not-take-this-mans-rant-on-its-facebook-wall-sitting-down-4″
title=”Maxipad maker Bodyform did not take this man’s rant on its Facebook wall sitting down.”
content=”Richard Neil posted a long rant on Bodyform’s Facebook page, bemoaning the fact that many maxipad ads create a false world of a happy period.

‘You lied!! There was no joy! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack.’ So far, the post has over 100,000 likes.

But Bodyform responded with this pitch-perfect, YouTube ‘apology.’ Watch below:”
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[slide
permalink=”smart-car-and-its-ad-agency-razorfish-came-up-with-this-hilarious-comeback-infographic-to-an-online-hater-5″
title=”Smart Car and its ad agency Razorfish came up with this hilarious comeback infographic to an online hater.”
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image=”http://static.businessinsider.com/image/50cf884b6bb3f7f334000015/image.jpg”
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[slide
permalink=”newark-mayor-cory-booker-famously-used-twitter-as-a-tool-to-help-his-constituents-during-hurricane-sandy-delivering-blankets-and-baby-supplies-to-those-in-need-but-when-someone-tweeted-about-how-he-ran-out-of-hot-pockets-booker-could-only-give-his-condolences-6″
title=”Newark mayor Cory Booker famously used Twitter as a tool to help his constituents during Hurricane Sandy, delivering blankets and baby supplies to those in need. But when someone Tweeted about how he ran out of Hot Pockets, Booker could only give his condolences.”
content=””
image=”http://static.businessinsider.com/image/50cf89f86bb3f76c3b000005/image.jpg”
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[slide
permalink=”hot-pockets-however-noticed-bookers-retweet-and-sent-the-mayor-hundreds-of-free-hot-pockets-coupons-to-help-newark-return-to-normalcy-7″
title=”Hot Pockets, however, noticed Booker’s retweet and sent the mayor hundreds of free Hot Pockets coupons to help Newark return to normalcy.”
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image=”http://static.businessinsider.com/image/50cf8a026bb3f79f37000026/image.jpg”
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[slide
permalink=”walmart-ran-a-promotion-this-summer-that-promised-to-send-pitbull-to-the-local-store-that-got-the-most-facebook-likes-internet-pranksters-then-took-over-and-decided-to-send-the-rapper-to-walmarts-most-remote-location–in-kodiak-alaska-8″
title=”Walmart ran a promotion this summer that promised to send Pitbull to the local store that got the most Facebook “Likes.” Internet pranksters then took over and decided to send the rapper to Walmart’s most remote location … in Kodiak Alaska.”
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[slide
permalink=”when-the-kodiak-walmart-got-more-than-60000-likes-winning-the-contest-by-a-landslide-walmart-honored-the-deal-and-got-a-ton-of-good-pr-9″
title=”When the Kodiak Walmart got more than 60,000 “Likes,” winning the contest by a landslide, Walmart honored the deal — and got a ton of good PR.”
content=”Read more here>
image=”http://static.businessinsider.com/image/4ffae45969beddd00b000003/image.jpg”
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[slide
permalink=”now-for-some-famous-brand-fails–10″
title=”Now for some famous brand fails …”
content=”… These scandalous ads were all banned in 2012>
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