The Super Bowl isn’t just the only day of the year it’s acceptable to start tailgating at dawn–it’s also the most popular TV program in American history. The marketing genius that has gone into making the Super Bowl a national commodity is something that businesses everywhere can learn from, as Harvard Business Review points out. Here are some ideas:
Brand a date. Even though it’s not an official holiday, Super Bowl Sunday is an essential part of the NFL brand. When releasing a product or promoting a big sales weekend, owning a date or day is an important marketing strategy. Drive-a-Ford-Friday or Wal-Mart Weekend are some examples.
Create a positive culture around your business or product. The culture surrounding the NFL championship is one of family, togetherness and fun competition. Foster an environment around your business that will draw people in.
Promote from all angles. On and during the weeks leading up to Super Bowl Sunday, every aspect of the big game is promoted. Practically every inch of the stadium is sponsored, every minute of ad space is sold for a ridiculously high price. Businesses should try to advertise as effectively and efficiently as the NFL does.
Collaborate with similar businesses. The Super Bowl is a great lesson in collaborative advantage. Though each franchise operates privately, being part of the NFL means the main goal is keeping people interested in football. Businesses could follow their lead and engage in more joint marketing or collaborative sponsorship.
Read more about what your business can learn from the NFL championship.
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