The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Insiders

Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred Marketing Developers (SPMDs).

These companies are “best in class,” and understand the nuts and bolts of how Facebook’s advertising products work together, and alongside digital marketing as a whole. Facebook often consults them on product plans. They have as close as it gets to an inside view on Facebook marketing.

In a recent report from BI Intelligence, we spoke to four SPMDs who revealed some of their strategies and insights for Facebook marketing, and what the future looks like for Facebook’s preferred marketing developers. We also explore how brands and marketers can adopt a more holistic Facebook marketing approach, and measure results and engagement.

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Here are some of the top insights gleaned from our conversations with SPMDs:

In full, the report:

To access BI Intelligence’s full report on Facebook’s Strategic Preferred Marketing Developers and the PMD ecosystem, including downloadable charts and data, sign up for a free trial subscription here.

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