People on social media are losing their minds over the psychedelic rainbow bagel from Brooklyn

In the bagel mecca that is New York City, it can be hard to find a unique version of the doughy staple. But thanks to Scot Rossillo — owner of the Bagel Store in Brooklyn — it’s not impossible. Rossillo has been churning out his gorgeous rainbow bagels for two decades.

We went behind-the-scenes to see how the world’s most beautiful carb is created.

Story by Sarah Schmalbruch and video by Ben Nigh

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