Take a look inside a glittering, $16 million penthouse in the hottest new San Francisco neighbourhood that Facebook, Google, and Salesforce call home

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There are six luxury penthouses on the top floors of The Avery in San Francisco. Katie Canales/Business Insider


The Avery luxury apartment tower is one of the newest additions to the San Francisco skyline.

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San Francisco is seen from Treasure Island. Katie Canales/Business Insider

It sits at First and Folsom Streets in the recently rebranded East Cut neighbourhood south of San Francisco’s Financial District.

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The neighbourhood known as the East Cut is actually a blend of existing parts of San Francisco — portions of Rincon Hill, South of Market, and South Beach are all within the new neighbourhood’s 20 blocks.

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Source: SF Curbed


Before the area’s recent redevelopment, it was largely known for its cluster of industrial buildings and for being where the Bay Bridge spat out cars crossing from Oakland into the city, leading to traffic gridlock. Traffic is still an issue in modern-day East Cut.

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A scooterist looks at his phone as he waits for the light to turn green in San Francisco’s East Cut neighbourhood. Katie Canales/Business Insider

Source: Fast Company


But now, the neighbourhood is home to some of the city’s — and country’s — largest tech companies. Big tech companies, including Salesforce and Google, are mere blocks away from the Avery’s doorstep.

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And the city’s $US2.2 billion Salesforce Transit Center is also situated within the neighbourhood’s limits.

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Read more:
San Francisco’s $US2.2 billion transit center finally reopened after a cracked beam kept it closed for the better part of a year – take a look around


Another defining characteristic of the East Cut is its menagerie of sleek high-rise glass towers that loom overhead, like the Avery building.

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Above: some of the towering complexes that populate the East Cut. Katie Canales/Business Insider

Source: Fast Company


Some of the skyscrapers are for commercial use —Facebook leases the entirety of the Park Tower and is also the sole commercial tenant of the mixed-use tower at 181 Fremont.

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Source: Sf Curbed, Business Insider


And some of the high-rises house residences. The area has seen 6,000 housing units built in recent years, many of which are luxury condos.

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An East Cut-branded flag hangs on a light pole with a 40-story luxury condo high-rise in the background. Katie Canales/Business Insider

Source: The San Francisco Chronicle and Fast Company


One such unit is a $US15 million condo recently sold at 181 Fremont. You can spot the tower that houses the condo from the formal living area of the $US16 million penthouse we toured at The Avery.

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The high-rise tower at 181 Fremont in San Francisco is recognisable by its encasement of beams. Katie Canales/Business Insider


Read more about the multi-million-dollar condos at 181 Fremont in San Francisco


And the East Cut is also where the infamously sinking Millennium Tower is, well, sinking. The 58-story luxury condo skyscraper has sunk 17 inches since 2009, leading to a slew of concerns among residents and the general public.

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The mixed-use tower at 181 Fremont offers luxury condos in addition to housing a Facebook office. Katie Canales/Business Insider


Read more about everything that’s gone wrong with San Francisco’s Millennium Tower in the past decade


So the Avery is just one of the most recent luxury living complexes springing up in the East Cut hoping to attract deep-pocketed tenants with the neighbourhood’s proximity to some of the country’s largest tech companies.

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There are 56 floors in the Avery tower. Katie Canales/Business Insider

Source: Fast Company


You’ll find an entrance to the Avery 450 apartments at 450 Folsom St. This is where residents living in the tower’s apartment rentals on floors one through 33 enter their units.

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Studios cost $US3,750 a month, one-bedrooms start at $US4,845 — $US1,245 more than the city’s one-bedroom median rent — and two-bedroom rentals cost $US6,870 a month …

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Source: Business Insider and The Avery


There’s also a separate entrance for owners of the for-sale condos that start on floor 33 of the high-rise.

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There are 118 condos for purchase at The Avery. One-bedrooms cost around $US1.8 million, two-bedrooms are priced at $US2.5 million, and three-bedrooms are $US3.7 million, according to a press release.

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The entryway to a half-floor $US15.95 million penthouse at The Avery. Katie Canales/Business Insider

And then there’s the cluster of luxe penthouses on the top floors, from floor 53 to floor 56.

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A rendering of the $US41 million top floor penthouse at The Avery. Courtesy of Related California

The top floor is home to a $US41 million penthouse, which would be one of the highest-priced homes to be sold in San Francisco if it sells for the asking price. A private rooftop deck is one of the many bells and whistles of the unit.

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A rendering of the private rooftop deck in the $US41 million penthouse at The Avery. Courtesy of Related California

Source: SF Curbed


On floor 53 there are two half-floor penthouses. The one we toured is 4,312 square feet, has three bedrooms, five and a half bathrooms …

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The formal living area in the half-floor $US15.95 million penthouse. Katie Canales/Business Insider

… and is priced at $US15.95 million.

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A $US16 million price tag may seem steep, but this is San Francisco we’re talking about.

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The accumulation of tech money in San Francisco has created a demand for high-priced living, at the Avery and in the tower’s luxury high-rise neighbours.

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Source: SF Curbed


This is what you see when you first walk into The Avery’s half-floor penthouse. The expansive Bay Bridge is in full view through the unit’s floor-to-ceiling windows.

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The main room is situated on a corner of the tower, so there’s lots of natural light …

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… and extraordinary views of both the bay and of downtown.

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Oracle Park, home to the San Francisco Giants, is in view in the distance also. The ballpark is situated about a 20-minute walk south of The Avery.

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To the left of the formal living area there’s a library separated by a wall and a fireplace.

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The interior of the unit was designed by Jay Jeffers, a prominent interior designer based in San Francisco.

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Rich colours and gold accents are found throughout the space.

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A hallway with a half bathroom leads to the other parts of the penthouse.

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There are lighting and Nest thermostat controls in the hallway, as well as in other areas of the unit.

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A sliding door allows privacy, if needed, from the main entertaining area.

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And through the sliding door is an informal living and dining area.

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There’s a full gourmet kitchen complete with Miele appliances and marble countertops.

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The height of the stove hood is adjustable via a panel on its side.

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And the Bay Bridge can be seen through more floor-to-ceiling windows from the kitchen.

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Down another hallway is the master suite situated on a corner of the tower.

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So the views are just as stunning as they are when you first walk in.

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Here’s one view of the downtown cityscape, including LinkedIn’s black cube-like offices and the rooftop park atop the Salesforce Transit Center.

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A view of Downtown San Francisco from the master suite of the half-floor penthouse. Katie Canales/Business Insider

And just like in the other rooms, a clear and stunning view of the Bay Bridge can be seen from the master suite.

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There’s a custom headboard that runs the full length of one wall.

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And textured wallpaper runs along the walls that aren’t windows.

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There are two master closets in the master suite.

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Built-in shelving is already in place.

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There are also two bathrooms in the master suite.

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Each is conjoined with a master closet. One bathroom has a shower and the other has a bathtub.

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The other two bedrooms are down a short hallway.

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One of these bedrooms is decked out in blue and grey tones …

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… and the other in a rich wine colour.

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Each bedroom has its own ensuite bathroom.

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As dazzling as the ultra-luxe penthouse is, there’s a pressing need for affordable housing in San Francisco, a city that is swept up in a crushing housing shortage.

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Source: Business Insider


A portion of the apartments on floors one through 31, as well the units in an adjoining building, are priced below market rates.

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There will also be shops and restaurants in an area called The Shops at Avery Lane on the same block as the high-rise and the attached building designated for affordable units.

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As for the $US16 million, half-floor penthouse, it and its million-dollar views are still on the market looking for a buyer.

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