The Atlantic's Ad Pages Are Up 22 per cent (A Bunch Of Other Mags Aren't Doing So Bad Either)

Andrew SullivanEven The Atlantic’s bloggers are probably excited.

Last we checked in on The Atlantic Monthly, back in early April, it had just decided to start paying its interns.Yesterday, another piece of sunny financial news was emanating from the 153-year-old magazine—a 21.75% increase in ad pages for the first half of 2010.

“We just closed our annual July/August Ideas Issue, which will set a new revenue record for a single issue of The Atlantic,” said publisher Jay Lauf in a statement. “The market turned around for us in the second half last year.”

According to the most recent stats from the Publishers Information Bureau, The Atlantic’s ad pages were down 10.7 per cent in the third quarter of last year and 15.7 per cent for all of 2009. But they rebounded in the first quarter of 2010 to a 3.6% gain from the same three-month period (January-March) a year earlier.

Which suggests they’ve seen an additional 24.15% gain during April-June 2010. (We’re waiting to hear back from a spokesman to confirm that.)

It certainly bucks the overall trend: Magazine ad pages dropped 9.4% overall in the first quarter of this year, according to PIB’s April report.

But The Atlantic’s not the only mag winning over advertisers this year.

Click through for 15 other magazines that are having a good 2010 (so far) >>

Esquire

1Q 2010 pages: 154.47

1Q 2009 pages: 148.26

per cent change: +4.2

Source: Publishers Information Bureau

The New Yorker

1Q 2010 pages: 231.44

1Q 2009 pages: 218.31

per cent change: +6

Source: Publishers Information Bureau

Fast Company

1Q 2010 pages: 76.29

1Q 2009 pages: 69.03

per cent change: +10.5

Source: Publishers Information Bureau

Harper's Bazaar

1Q 2010 pages: 417.56

1Q 2009 pages: 394.74

per cent change: +5.8

Source: Publishers Information Bureau

Marie Claire

1Q 2010 pages: 257.11

1Q 2009 pages: 215.41

per cent change: +19.4

Source: Publishers Information Bureau

Maxim

1Q 2010 pages: 107.09

1Q 2009 pages: 100.86

per cent change: +6.2

Source: Publishers Information Bureau

Out

1Q 2010 pages: 85.47

1Q 2009 pages: 76.44

per cent change: +11.8

Source: Publishers Information Bureau

Wired

1Q 2010 pages: 125.77

1Q 2009 pages: 113.14

per cent change: +11.2

Source: Publishers Information Bureau

Lucky

1Q 2010 pages: 238.03

1Q 2009 pages: 203.68

per cent change: +16.9

Source: Publishers Information Bureau

Entertainment Weekly

1Q 2010 pages: 222.06

1Q 2009 pages: 175.30

per cent change: +26.7

Source: Publishers Information Bureau

New York

1Q 2010 pages: 495.08

1Q 2009 pages: 429.39

per cent change: +15.3

Source: Publishers Information Bureau

People

1Q 2010 pages: 813.47

1Q 2009 pages: 708.67

per cent change: +14.8

Source: Publishers Information Bureau

Elle

1Q 2010 pages: 452.77

1Q 2009 pages: 431.29

per cent change: +5

Source: Publishers Information Bureau

Bon Appetit

1Q 2010 pages: 125.90

1Q 2009 pages: 121.27

per cent change: +3.8

Source: Publishers Information Bureau

Sports Illustrated

1Q 2010 pages: 366.87

1Q 2009 pages: 342.12

per cent change: +7.2

Source: Publishers Information Bureau

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