AppNexus is trying to make buying, selling, and optimising ads on the Internet a little bit easier.
The solution: An app store.
The company is launching an app marketplace called AppNexus Apps that will be a one-stop shop for the company’s customers.
The platform will debut with apps from eight companies: Brilig, eXelate, Lotame, Proximic, uKnow and TARGUSinfo, Evidon, and TRUSTe.
AppNexus Apps is a smart move for the industry that is overcrowded and overcomplex. By creating a simplified interface, AppNexus will help its current customers (and, presumably, draw in some new ones as well).
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