The App is Dead (OK Not Really, But The Browser Is Back)

Thanks to Apple’s iOS and Google’s open source Android OS, smartphone and tablet apps have enjoyed a period of astounding success over the past few years. Towards the end of 2010, Wired magazine even declared that “the Web is dead.” Who needs browsers when we have apps galore on our smartphones and tablets? Well, fast forward 18 months and things have changed. Browsers are starting to trend up again and some online businesses are turning away from apps.

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