Here’s something funny we noticed about Windows Phone marketing.
Last night, during the NBA playoffs we saw this Windows Phone ad run on ESPN. It shows ex-baseball player, and current analyst John Kruk glued to the screen of his Nokia Lumia phone. He’s so obsessed with the screen that he misses everything that’s happening around him.
Funny! We all know people like that. (We might even be one of those people…)
The quirk about this ad is that it’s the exact opposite message from what Microsoft initially preached with its Windows Phone launch.
We have the original ad below, but the message was that only losers keep their heads down immersed in their phones. The idea was that you got in and out of your phone and on with your life.
At the time, we said this was a silly message to send. You want consumers to love your product so much that they tune out the real world.
Seems like Microsoft realised this is a smarter message.
This new ad seems to be a combo marketing effort from ESPN and Nokia, but we’re quite certain Microsoft signed off on it.
It’s also worth noting that Microsoft’s Windows Phone marketing chief recently left.
Here’s the new ad:
Here’s the old ad: