The 5 Levels Of Customer Needs

treat dog train wantIs your customer curious, or desperate?

Photo: yomanimus via Flickr

Understanding how much your customer needs your product can help you better tailor your sales and marketing strategy on an individual level.In a post for OPEN Forum, Rohit Bhargava writes that this somewhat philosophical consideration is a good addition to more standard tactics, like analysing demographics.

He classifies customer needs in the following hierarchy:

  • Curiosity
  • Learning
  • Browsing
  • Buying
  • Desperation

Bhargava describes how to best handle customers in each stage of the process. For example, your website is the go-to point for a customer in the “learning” phase — make sure yours is informative and intriguing. And a desperate customer is a perfect opportunity for you to exceed expectations.

For more, check out the entire article at OPEN Forum >

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.