Are you ready to tell about your start up idea (or the project you are currently working on, or your professional skills and competencies, or the product you are selling) in less than 200 words? If your thoughts start jumping hectically instead, it is the time to write your elevator pitch. After all you never know what a brilliant opportunity life will grant you another day. So it is better to keep yourself well-armed not to miss your chance.
And here are the 3 building blocks of a winning elevator pitch:
The good starting point for writing an elevator pitch is answering “the Five W’s and one H” (who you are? what you do? when? where? why will you succeed? and how will you make it happen?). This is the very essence of your message, so make sure you know exactly what you are to tell.
Once these important points are right in front of you, take another challenge and make them sound interesting. For example, open your elevator pitch with a “hook” – something that will catch the person’s attention and will make him/her interested to hear more from you.
Pay particular attention to your vocabulary: the person might forget the details of your project, but will be left with an impression that you both speak the same language. Think about the buzz words, that are common in the industry, trending topics that everybody is interested to learn more about, or even some acronyms that you both know (NB! use acronyms cautiously and only when you are 100% sure that you’ll be understood).
Clear call to action: you are contacting this person for a specific reason. So do explain what you expect him or her to do about your project.
And finally make it brief: eliminate all unnecessary words and phrases (especially “spammy” adjectives, like “game-changing”, “revolutionary” etc.). Strive to pack your elevation pitch in 150-200 words.
Any improvisation should be well rehearsed. And this is especially true for elevator pitches. Remember, that you are extremely limited on time and attention. So being fluent is important. Your top priority here is to learn your pitch by heart and yet remain natural and able to improvise.
Pay particular attention to your gestures and intonations. It is always good to be confident with the non-verbal part of your presentation.
And of course there should be no room left for junk words such as “you know”, “uh”, “like” etc.
And finally, it is all about your passion and your personal intention to make things happen. Investors (or employers) do expect you to be energetic, proactive and dedicated. Remember, that they are not investing in ideas, they are investing in people. So if you are confident about what you doing, it shows. And 30 seconds will be more than enough for you to start building your story of success.
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