The 21 Best Absolut Vodka Print Ads Of All Time

In 1980, the advertising agency TBWA made an ad for Absolut Vodka featuring a bottle of its product with a halo above it and the words “ABSOLUT PERFECTION” below.

The ad was an instant hit, and spawned one of the most iconic ad campaigns of the ’80s and ’90s, all including the Absolut bottle in a variety of creative displays.

By the time the campaign petered out during the early part of the new millennium, Absolut had done more than 1,500 of the ads and drastically increased its U.S. sales from a paltry 10,000 cases in 1980 to 4.5 million in 2000. Along the way, the ads were cut out and used as decorations by countless teenagers and young adults across the country.

The website cataloged almost the entirety of the campaign, giving us a chance to take a walk down memory lane and rank our favourites. Here are the ones we liked the best:

21. Absolut 24th

20. Absolut Kick-Off

19. Absolut Reflection

18. Absolut Power

17. Absolut Amaze

16. Absolut Anonymous

15. Absolut Idol

14. Absolut Self-Control

13. Absolut Manhattan

12. Absolut Signal

11. Absolut Take Off

10. Absolute Festival

9. Absolut Apple

8. Absolut Vail

7. Absolut Larceny

6. Absolut Man

5. Absolut Index

4. Absolut Brooklyn

3. Absolut Appeal

2. Absolut Nomad

1. Absolut Self-Portrait

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