In 1980, the advertising agency TBWA made an ad for Absolut Vodka featuring a bottle of its product with a halo above it and the words “ABSOLUT PERFECTION” below.
The ad was an instant hit, and spawned one of the most iconic ad campaigns of the ’80s and ’90s, all including the Absolut bottle in a variety of creative displays.
By the time the campaign petered out during the early part of the new millennium, Absolut had done more than 1,500 of the ads and drastically increased its U.S. sales from a paltry 10,000 cases in 1980 to 4.5 million in 2000. Along the way, the ads were cut out and used as decorations by countless teenagers and young adults across the country.
The website AbsolutAd.com cataloged almost the entirety of the campaign, giving us a chance to take a walk down memory lane and rank our favourites. Here are the ones we liked the best:
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