Photo: Snob models via Flickr
A few weeks ago, Investing.com was sold for a whopping $2.45 million. But that’s not even close to the highest price someone’s paid for a domain name.
We collaborated with DN Journal and put together a list of the 25 most expensive domains in the world.
Not surprisingly, sex and gambling-related domains were the biggest money makers.
NOTE: Web businesses have other assets and are not domain only sales, so they were not eligible for this list. For example, Insure.com was bought for $16 million as a fully-operating, profitable company.
DN Journal only reports domain names sold after 2003 because prior sales are not verified by credible sources. Also, most buyers and sellers remain anonymous for legal reasons, so names/companies are not included in this article.
Year sold: 2006
'Cameras.com attracted the highest bid in the live domain auction conducted by Moniker.com at the recently concluded T.R.A.F.F.I.C. East Conference in Hollywood, Florida,' The DN Journal wrote in 2006.
'The winning bidder, Sig Solares (the CEO of Parked.com), wasted no time ponying up the $1,500,000 due, making that domain the first from the live auction that we have seen change hands.'
Year sold: 2007
'Tandberg Data, a leading global supplier and manufacturer of backup and archiving solutions, decided to take the cash offer for Tandberg.com from Tandberg, a leading global provider of visual communication products and services with dual headquarters in New York and Norway,' The DN Journal wrote at the time of the sale.
The deal was actually completed in December 2006 but wasn't made public until early 2007.
Year sold: 2007
In October 2007, Computer.com cleaned up at the T.R.A.F.F.I.C. / Moniker domain name auction. WallStreet.com was almost sold for $3 million there, but it didn't 'meet the set reserve prices,' according to DomainRich.
Year sold: 2004
ClickSuccess L.P, a firm that sells financial tools and products online, purchased CreditCards.com in 2004. It was the biggest domain-only sale in years. Casino.com was part of a massive $5.5 million deal in 2003, but its sale included a number of other assets.
Year sold: 2008
Unister GmbH purchased the domain to go along with its portfolio of other destination sites, including Auto.de, News.de and Kredit.de.
*Shopping.de sold for €1,960,000 in 2008. The dollar equivalent at that time was $2,858,945.
Year sold: 2009
ToysRUs paid just over $5 million to have the powerful domain name, just months before Candy.com was acquired for $3 million.
Year sold: 2007
At the time of its sale, Porn.com was the biggest, all-cash transaction for a domain name ever and the second largest domain sale behind Sex.com's $12 million exit. Moniker helped sell the domain to MXN Limited.
Year sold: 2001
*Note: Sales prior to 2003 are not verified by DN Journal.
Other expensive domain names not listed by DNJournal (either because they were sold prior to 2003 or other assets were sold with the domains):
- Fb.com sold for $8.5 million in September 2010
- Beer.com sold for $7 million in 2004
- Korea.com sold for $5 million in January 2000
- Freeport.com sold for $4 million in February 2008
- yp.com sold for $3.85 million in November 2008
- Shop.com sold for $3.5 million in November 2003
- Software.com sold for $3.2 million in December 2005
- Wine.com sold for $3 million in 1999
- Loans.com sold for $3 million in January 2000
- Pizza.com sold for $2.605 million in April 2008
- Tom.com sold for $2.5 million in December 1999
- Coupons.com sold for $2.2 million in January 2000
- England.com sold for $2 million in December 1999
- Express.com sold for $2 million in March 2000
- Telephone.com sold for $2 million in January 2000
- Savings.com sold for $1.9 million in February 2003
- Mortgage.com sold for $1.8 million in March 2000
- Branson.com sold for $1.6 million in June 2006
- Marketingtoday.com sold for $1.5 million in September 2005