As part of its annual Best and Worst Supermarkets guide, Consumer Reports sent a secret shopper out on a mission:
To figure out, once and for all, which discount shopping method really makes the biggest difference at the cash register.
Four shopping styles were put to the test–impulse purchases, using brand loyalty cards/coupons, buying store brand-only, and shopping in bulk. When all was said and scanned, the store-brand and bulk buyers blew the competition away.
“By choosing store brands, Marks cut his bill by almost 60 per cent, paying about $66 instead of $164,” according to the report. “He saved almost as much by shopping at a warehouse club. And he cut his impulsive-shopper bill by 43 per cent by using coupons and a store savings card.”
Here’s the breakdown:
Photo: Consumer Reports
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