This week’s issue of Sports Business Journal features a roundup of the year in MLB promotions, which includes a list of the most popular giveaways at baseball stadiums this year.The free giveaway — slapped with at least one team logo and (usually) the name of a generous sponsor — has become a key peg in any team’s marketing strategy.
From “Magnetic Calendar Day” to “Team Backpack Weekend,” nothing makes fans feel more welcome at the ballpark than team-branded swag. Who doesn’t love free junk?
Yet, no matter what squad you support, you’re bound to see similar items all over the country.
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