Photo: Cicanek08 / Flickr, CC
Market research firm YouGov BrandIndex has released its survey of the top brands of 2011, and found for the second straight year that Subway is the most beloved brand among consumers.You just can’t beat cheap sandwiches, it seems.
The survey is based on a continuous sampling of 2.5 million people online, within YouGov’s database that nationally represents U.S. adults.
The survey produces a “Buzz score,” based on consumers’ response to questions such as, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The results are an amalgamation of those results taken from the entire period of 2011, and thus represent the strength of these brands based on consumer sentiment and “buzz” over the period.
YouGov says: 'Subway is the only dining brand to crack the BrandIndex Buzz Ranking Top 10. The sandwich giant ranks number one in our overall Buzz list for the second consecutive year.'
'The launch of the Kindle Fire and an increase in marketing spend solidified Amazon's number two position,' YouGov says.
This is History's third consecutive appearance in the top five brands of the year. It's not just World War II stuff any more: The channel added reality shows such as Pawn Stars and speculative documentaries about aliens.
Google edged up one spot from last year's survey due in part, perhaps, to its launch of Google+, its social networking site.
General Mills introduced 'Cinnamon Burst Cheerios' last year, but the cereal is a perennial best brand in this survey.
Shark Week -- still getting the job done for Discovery. This is the third consecutive year for the channel in the YouGov Top 10.
Apple hasn't been in the top 10 for the last three years, but new iPad and iPhone models -- plus the death of Steve Jobs -- appear to have grown consumers' affection for the brand.
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