Before Jason Hirschhorn joined MySpace he was a president at Sling Media, the maker of a stream-your-TV-to-your-computer set-top box that found its way to a nice exit selling to EchoStar for $380 million in 2007.
At Sling, Jason ran the Entertainment Group and built Sling.com, a TV-on-the-Web destination site kind of like Hulu.
To make the site work, Jason knew he was going to have to win over a lot of TV and film execs who would hate everything about Sling.
So here’s what he did. He made a list of 800 people in the industry and mailed each of them a Sling Box. Jason knew none of these people would ever actually install a Sling Box on their own, so he hired Geek Squad to install each and every box.
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