Photo: Illustration: Ellis Hamburger
Yahoo, Microsoft, and AOL finally agreed to a display-advertising-selling deal that has been in the works for months, Marketwatch reports.The three companies will team up and share technology in an effort to reach more consumers.
A release says the trio will be “integrating one another’s real-time bidding technologies to facilitate the availability of non-reserved inventory by early 2012.”
After hours stock for Microsoft and Yahoo fell, while AOL saw a bump on the news.
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