Thanks, Britney! Viacom’s (VIA) MTV Must-See Again


Everyone agrees: MTV is a relic from another era, its Video Music Awards are a joke, and Britney Spears’ performance on them this weekend was a disaster. A disaster that lots of people watched !

Some 7 million people tuned into to see Britney lip-synch/wobble on Sunday night, up 23% from last year. The show was a success online as well — it drew 2.6 million uniques on Sunday, up 40% from last year. Expect to hear about even better online numbers this week, as more gawkers head to to see Britney’s trainwreck. Broadcasting & Cable.