Thanks, Britney! Viacom's (VIA) MTV Must-See Again

Everyone agrees: MTV is a relic from another era, its Video Music Awards are a joke, and Britney Spears’ performance on them this weekend was a disaster. A disaster that lots of people watched !

Some 7 million people tuned into to see Britney lip-synch/wobble on Sunday night, up 23% from last year. The show was a success online as well — it drew 2.6 million uniques on Sunday, up 40% from last year. Expect to hear about even better online numbers this week, as more gawkers head to MTV.com to see Britney’s trainwreck. Broadcasting & Cable.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

mtv sai-us viacom