This Former ESPN Analyst Is Getting Humiliated In The Texas Senate Race

Here’s a graphic, via Awful Announcing, of where things stand in the Texas Republican Senate primary, which takes place today:

Craig James Texas Senate

Photo: Awful Announcing

Besides the two main challengers to fill Kay Bailey Hutchison’s seat – so-called “establishment” Republican David Dewhurst and tea party favourite Ted Cruz — there is another notable name on the right. That would be former ESPN college football analyst Craig James.

Public Policy Polling puts him at 3 per cent in what has been a particularly embarrassing campaign thus far. He’s trailing “Undecided” and barely beating “Other.” James is viewed favourably by a solid 14 per cent of those polled. Among non-tea partiers, he wins even less support — about 1 per cent. 

Things have gotten so bad for James that PPP is polling him against former Texas Tech head coach Mike Leach, with whom James had a highly publicized scuffle in 2009. 

Some background: Adam James, Craig’s son who played at Texas Tech under James, claimed among other things that Leach “put him in a pitch-black shed” after he was diagnosed with a concussion. Leach sued Texas Tech for wrongful termination after the school fired him. He also sued Craig James, ESPN and a Dallas PR firm, Spaeth Communications, that Craig James had hired. He blamed the controversy on Craig James’ lobbying for more playing time for his son.

PPP’s poll showed that James is up 2-to-1 on Leach — but that 57 per cent are still unsure. 

Craig James Texas Senate

Photo: Public Policy Polling

Oh boy. At least it’s not as bad as this informal poll by the Dallas Morning News, in which Leach took more th 95 per cent of the vote.

This exchange, with MSNBC’s Chuck Todd recently, should give you a little inclination of how the campaign has been going.

On Wednesday, James told MSNBC’s Chuck Todd: “We didn’t hire a PR firm.” But when Todd pressed the issue, noting that James had indeed hired Spaeth Communications, James acknowledged that he had. “There are PR firms for what I needed,” he said. “We needed somebody who could represent us.”

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.