- PorscheNorth America CEO Klaus Zellmer complimented Tesla in an interview with The Los Angeles Times published on Friday, calling the automaker’s pricing and production level “astonishing.”
- “If you look at what Tesla has done, if you look at their volume and look at their price level, it’s truly astonishing,” Zellmer told The Times.
- “If you can do that with one brand and a sales network that is not comprised of dealers and a real sales organisation, it’s even more astonishing,” he added.
Tesla’s approach to sales stands apart from the rest of the auto industry’s. Rather than licensing the right to sell its vehicles to independent dealerships, the automaker operates company-owned stores. In bypassing traditional dealerships, Tesla has run into trouble in some states, like Texas and Michigan, that forbid auto companies from selling their vehicles directly to customers
Porsche is preparing to begin production of a rival to Tesla’s Model S sedan, the Taycan, in 2019. The automaker has said the Taycan will be able to drive at high speeds for a longer amount of time than the Model S.
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