LONDON — Carmaker Tesla will increase its prices in the UK for some vehicles by 5% on January 1, 2017 — its second price hike in the UK following the country’s vote to leave the EU.
Tesla sent an email on December 21 to people who had registered to receive news on the company and its cars in the UK. “We will be increasing our UK prices for custom orders by 5% on 1st January 2017,” the email read.
The price rise doesn’t apply to cars that are already in Tesla showrooms or pre-owned vehicles.
It’s not just the UK that sees price rises for Teslas, though. The company upped the price of the Tesla Model S in the US by $2,000 (£1,620) on November 22. And it raised the price of the same car in Europe back in 2014.
International companies regularly update the prices of their products in different regions to keep up with currency fluctuations. Apple increased the prices of its MacBook Pro laptops in the UK in October, raising the price of its cheapest 13-inch MacBook Pro from £999 to £1,499, for example. Why? Well, the pound has fallen around 15% from its pre-referendum high against the dollar. That means that US companies that do their accounting in dollars need to adjust prices to make sure they don’t lose out.
Tesla did not immediately respond to a request for comment.
Here’s the full email sent by Tesla to people in the UK:
I’m aware we have been in frequent contact with you lately so please excuse another message. We have just received some information that we need to share with you – due to currency ﬂuctuations we will be increasing our UK prices for custom orders by 5% on 1st January 2017. Prices on showroom and pre-owned cars will remain ﬁxed at current prices and unlimited free Supercharging is still available for any Tesla ordered before 31st December 2016.
We appreciate you may not be looking for a new Tesla but you may be speaking to friends and family about utilising your referral code to join the Tesla family. Our customers are our best sales people after all!”
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