Tesla is offering free Supercharging to people who buy Model S and X cars it has in stock

Bryan Logan/Business InsiderA Tesla Model S plugged into a Supercharger.
  • Tesla announced on Friday that buyers who take delivery of a Model S or Model X by June 30 from the company’s inventory would receive free unlimited Supercharging.
  • It’s possibly a move by Tesla to help cars get marked as delivered by the end of the quarter.
  • In previous reporting periods, Tesla has recruited workers from various business units to help with deliveries.
  • Visit Business Insider’s homepage for more stories.

As the second quarter winds down, Tesla is looking to entice new buyers to take some inventory vehicles off its hands.

The electric-car maker tweeted on Friday that it’s offering unlimited free Supercharging to customers who buy a Model S or Model X that’s in inventory until June 30.

That date is key. The second quarter will come to a close at the end of June, and Tesla can only record vehicles sold, and thus recognise the revenue on the top line of its balance sheet when a customer takes delivery of the vehicle.

As the company entered the second half of the three-month period this month, clues began to surface that this quarter would be no different when it comes to delivering as many cars as possible. In previous quarters, Tesla has asked employees from various business units to pitch in and help deliver cars before the deadline.

Last week, Elon Musk told Tesla employees in an email seen by Business Insider that the company still had “a lot of vehicles to catch up to in order to have a successful quarter.” He added that he will be holding “skip-level” meetings with delivery teams in America, Asia, and Europe to ensure cars are getting delivered as quickly as possible.You can read the full text of that email here.

Before that email, Musk also announced a round of “hardcore” cost-cutting measures, which include management reviewing every page of expense reports.

Read more: Elon Musk says in email to employees that new cost-cutting measures are the ‘only way for Tesla to become financially sustainable’

After sinking back into the red during the first quarter, Zach Kirkhorn, Tesla’s chief financial officer, told analysts on the earnings conference call that it should return to profitability by the third quarter of 2019.

“The teams are working extremely hard and making terrific progress on improving the cost efficiency of the business without sacrificing growth, and that in combination with the efficiencies from unwinding the wave is where we feel we will be comfortable returning to a place of profitability in Q3 once all of those pieces are in place,” he said.

Shares of Tesla have sunk dramatically this quarter and are now more than 50% off recent highs. The stock was down 1.4% in trading on Friday, near $US185 per share.

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