- Tesla fired “several dozen” sales employees on April 4.
- The cuts affected employees in Chicago; Brooklyn, New York; and Tampa, Florida.
- A Tesla representative confirmed the firings to Business Insider and said the affected stores remain open.
- Tesla announced a shift in its retail strategy in February that the company said would lead to layoffs.
- Visit BusinessInsider.com for more stories.
Tesla dismissed “several dozen” sales employees on April 4, Bloomberg’s Dana Hull first reported. The cuts affected employees in Chicago; Brooklyn, New York; and Tampa, Florida.
A Tesla representative confirmed the firings to Business Insider and said the affected stores remain open.
The electric-car maker said in February that it would close many of its stores and convert the remaining stores into galleries and information centres as it shifts to an online-only sales model. Tesla CEO Elon Musk said the move would lead to layoffs during a conference call that followed the announcement.
Tesla partially reversed the store closures in March,saying it would “keep significantly more stores open than previously announced.” Musk later said in a March email to employees that the best-performing stores would remain open, while those that did not generate sufficient revenue would be closed, adding that Tesla would use a similar strategy to evaluate salespeople.
The April 4 cuts came the day after Tesla announced first-quarter delivery numbers that represented a 31% decrease from the prior quarter and fell below analyst estimates, but were a 110% increase from the first quarter of 2018.
Read Bloomberg’s full story here.
Have you worked for Tesla? Do you have a story to share? Contact this reporter at [email protected].
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