There’s a new online burn book where the advertising world goes to slam bad creative: Terrible Copywriter.
“You know, the stuff that gives advertising a label of distrust, a negative stigma, a bad name,” the Tumblr explains.
Click here to see what they hate>
And who better to call out the swill than fellow-copywriters?
Think of us as curators of “how the f*ck did that ever get approved” creative. We’ll tell it straight but it’s probably what you’re already thinking. If it’s harsh, it’s for a good cause.
The brand new Tumblr has few posts; the Twitter doesn’t have 200 followers yet; but the concept has great potential.
Creatives are encouraged to send in their critiques to [email protected]; and they’re promised anonymity.
Curious about what they hate so far?
Even though SK Energy Shots donates food to hungry children, this ad implies that it only gives Joan Rivers a terrifyingly strong libido.
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