More teenagers are going online to shop than ever before — especially boys.
- 86% of teen boys shopped online this spring, compared to just 78% in spring 2012.
- Meanwhile, 76% of teen girls shopped online in the spring, compared to 72% who did so two years ago, according to Piper Jaffray’s annual teen survey.
But where are these young consumers going online to shop?
As you can see from the BI Intelligence chart below, a higher percentage of teen boys reportedly shop at general interest e-commerce sites like Amazon (34%) and eBay (8%) than teen girls, who prefer more specialised and fashion-conscious sites.
In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviours differ.
It’s important for retailers to know who their potential customers are online in order to market to them effectively.
In full, the report:
- Explains why men are so much more important for e-commerce retail over in-store sales, and why they are more likely to buy on smartphones than women.
- Indexes e-commerce spending by age group against the amount of time a given demographic spends online.
- Breaks down online spending habits of teens, including the brands and products they shop for.
- Examines the factors behind what drives online purchases among millennials.
- Identifies Gen X, boomer, and older consumers’ online spending tendencies.
- Looks at how education and income influence e-commerce spending.
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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.