WHO TO PITCH: Tech Reporters Every Startup Should Meet

Christina IncChristine Lagorio can get you written up in Inc.

Why has Foursquare survived while Gowalla has not?How did About.me sell to AOL within days of launching?

Why have you heard of taxi-calling app Über, but not Cabulous, a competitor?

Obviously there were many determining factors in each situation, but a common one is this: In each case, the successful startup was the one that got early, sustained coverage from the startup press.

Foursquare got sustained coverage from the New York Times during its early days. About.me sold mere days after a glowing launch on TechCrunch. Über got 30 mentions on TechCrunch during its first year, while Cabulous got zero.

Press isn’t the only thing that can make or break a startup, but it can help get companies on the map.

There are a few reporters who have pull at big publications, so if you want your company featured in The New York Times or TechCrunch, here’s who you should meet.

*Note: Aside from twitter handles, we didn’t include contact information for these people. If you want their attention, you should do a little work to get it.

Ad Age – Cotton Delo, Jason Del Rey

Bios: Cotton Delo has worked at Ad Age since 2011; she covers social media and search.

Jason Del Rey has been a digital reporter at Ad Age since 2011. Before that he was the executive editor at OPEN Forum.

Twitter handles: @cottondelo, @DelRey

Recent articles written:

  • How Pinterest Must Adapt to Conquer Global Markets (Cotton Delo)
  • With RebelMouse, Former HuffPost CTO Wants to Help Brands Suck Less at Publishing (Jason Del Ray)

Site: Ad Age

AllThingsD – Lauren Goode, Mike Isaac, Liz Gannes, Peter Kafka

Bios: Lauren Goode came to AllThings D from The Wall Street Journal, where she was a producer and a reporter for three years.

Peter Kafka has been covering the tech industry since 1997. Prior to AllThingsD, Kafka was at Forbes. He was also a founding editor of Business Insider/SAI.

Liz Gannes is based in Silicon Valley where she has covered tech since 2004. Her past reporting stints include the Red Herring and GigaOM.

Mike Isaac was at Wired before AllThingsD, where he spent most of his time covering Google.

Twitter handles: @laurengoode, @pkafka, @lizgannes, @mikeIsaac

Recent articles written:

  • The Data Dilemma: Three Apps for Keeping Tabs on Your Smartphone Data (Lauren Goode)
  • Blip Adds Product Head, Board Member (Peter Kafka)
  • Sunil Paul's SideCar Ride-Sharing App Will Flag a Stranger's Car for You (Liz Gannes)
  • Kred Hops on the Influence Rewards Bandwagon (Mike Isaac)

Site: AllThingsD

Betabeat – Adrianne Jeffries, Nitasha Tiku, Jessica Roy, Kelly Faircloth

Bio: Before becoming the editor of Betabeat in the beginning of 2012, Jeffries was a reporter at The New York Observer.

She was recently hired by The Verge, so next month you'll be able to pitch her there.

Once Jeffries leaves Betabeat, you can pitch her Betabeat colleagues, Nitasha Tiku, Jessica Roy and Kelly Faircloth.

Twitter handle: @ADRjeffries, @nitashatiku @KellyFaircloth and @jessicakroy

Recent articles written:

  • Quotidian Ventures and Its Venezuelan Founder Have Quietly Funded 34 New York Startups (Jeffries)
  • Pinbooster Brings Sponsored Pins to Pinterest (Jeffries)

Site: Betabeat

The Verge -- Ben Popper

Bio: Popper joined The Verge a few months ago. Prior to The Verge he worked for VentureBeat and was the founding editor of BetaBeat.

Twitter handle: @benpopper

Recent articles written:

  • As the battle for the living room heats up, Brightcove bets big on Apple TV
  • After Facebook's IPO flub, value of tech startups falls back to earth

Site: The Verge

Bloomberg Businessweek – Sarah Frier, Doug MacMillan

Bios: Based in San Francisco, Doug MacMillan has been covering tech for BusinessWeek since 2006.

Sarah Frier has been at Bloomberg since 2011 and is responsible for covering tech. She has been responsible for putting together the monthly CEO Tech Guide and recently began covering IBM.

Twitter handles: @dMac1, @sarahfrier

Recent articles written:

  • FarmVille Meets the Hollywood Tie-In (Doug MacMillan)
  • Marketo CEO Plans Initial Public Offering After U.S. Election (Sarah Frier)

Site: Bloomberg Businessweek

CNN Money – Laurie Segall

Bio: Laurie Segall works at CNN Money covering startups, entrepreneurs, and venture capitalists.

Twitter handle: @LaurieSegallCNN

Recent articles written:

  • Sheryl Sandberg joins Facebook board
  • 'Mr. China' is Silicon Valley's link to Asia

Site: CNN Money



CNET – Rafe Needleman, Dan Terdiman

Bios: Rafe Needleman has been at CNET for over five years where he not only covers tech but also co-hosts CNET's Buzz Out Loud tech podcast, is in charge of to the Rescue podcast and blog, and Reporters' Roudtable podcast.

Dan Terdiman has been writing about tech at CNET for over seven years.

Twitter handles: @Rafe, @GreeterDan

Recent articles written:

  • Google launches liveblog tool for Google I/O (Rafe Needleman)
  • App developers ignoring NDAs, leaking iOS 6 screenshots (Dan Terdiman)

Site: CNET

Fast Company – Austin Carr

Bio: Currently a staff writer at Fast Company for tech and social media, Carr is a graduate from Columbia University.

Twitter handles: @AustinCarr

Recent articles written:

  • Siri's Voice Is Already In The 2013 Cadillac XTS
  • On Heels Of Big Surface Announcement, Microsoft Previews Windows Phone 8

Site: Fast Company

Forbes – J.J. Colao

Bio: J.J. Colao has covered entrepreneurs and startups at Forbes since 2011. His prior experience includes being the co-founder of startup Squidjob.

Twitter handle: @JJColao

Recent articles written:

  • Codecademy Raises $10 Million To Conquer The World
  • Mark Cuban's Latest Investment Brings Virtual Reality To The iPad

Site: Forbes


Fortune – JP Mangalindan

Bio: JP Mangalindan has written for Fortune for over two years. His background is based on consumer products and pop culture, with past jobs at GQ, Fast Company, Entertainment Weeky, and Details.

Twitter handle: @JPManga

Recent articles written:

  • Today in Tech: Microsoft buys Yammer for $1.2 billion
  • Sonos builds beyond its bass

Site: Fortune

GigaOM – Ki Mae Heussner, Ryan Kim

Bios: Ryan Kim came to GigaOm from the San Francisco Chronicle. He covers mobile, apps, and startups.

Ki Mae Heussner recently joined GigaOM from AdWeek. She covers startups located in the New York area.

Twitter handles: , @kheussner

Recent articles written:

  • Paul Berry's CasaHop raises $1.2M from First Round, Betaworks (Ryan Kim)
  • Startup studio Science acquires 'Klout for Pinterest'(Ki Mae Heussner)

Site: GigaOM


Huffington Post – Bianca Bosker

Bio: Currently, Bianca Bosker is the executive tech editor at The Huffington Post. She is also a graduate of Princeton University and written a book about bowling, 'Bowled Over: A Roll Down Memory Lane.'

Twitter handle: @bbosker

Recent articles written:

  • 'Girls Who Code' Tries To Build 'Sisterhood' For Techie Teens
  • Facebook Buys Facial Recognition Firm Face.com: What It Wants With Your Face

Site: Huffington Post

Inc. – Burt Helm

Bio: Burt Helm is a senior writer at Inc.where he covers startups. A Yale graduate, Helm has also worked at Bloomberg News and Businessweek.

Twitter handle: @BurtHelm

Recent articles written:

  • Turntable.fm: Where Did Our Love Go?
  • 5 Ways to Win With Creativity

Site: Inc.

Inc.com – Christine Lagorio

Bio: Christine Lagorio is the executive editor of Inc.com. Her stories have appeared in The New York Times and The Washington Post.

Twitter handle: @lagorio

Recent articles written:

  • Shark Tank's Accidental Entrepreneur: Robert Herjavec
  • How Alexis Ohanian Built a Front Page of the Internet

Site: Inc.com

Mashable – Kate Freeman

PandoDaily – Erin Griffith

ReadWriteWeb – Dan Frommer

Bio: Dan Frommer is the editor at large for ReadWriteWeb. In the past, Frommer has worked at Business Insider and Forbes.

Twitter handle: @fromedome

Recent articles written:

  • Microsoft Finally Has a Tablet Business Model with Surface
  • Apple After Steve Jobs Isn't Missing a Beat

Site: ReadWriteWeb

TechCrunch – Peter Ha

The New York Times – Nick Bilton, Jenna Wortham

Bios: Since 2008, Jenna Worthman has written for both the Bits blog and print at The New York Times. She covers startups, mobile, and the New York tech scene. Prior to The New York Times, Worthman was at Wired.com.

Nick Bilton has been at The New York Times in various roles. Currently, he is a tech reporter and the lead writer for the Bits blog.

Twitter handles: @jennydeluxe, @nickbilton

Recent articles written:

  • A Tour of Foursquare's Redesigned App (Jenna Wortham)
  • Like It or Not, Facebook Changes E-Mail (Nick Bilton)

Site: The New York Times

The Next Web – Harrison Weber, Drew Olanoff, Brad McCarty

Bios: Harrison Weber has been with The Next Web since 2011, where he is currently the design editor and writes about local startups, design and development. In the past, he worked at a SoHo startup called Jux.

Drew Olanoff has covered Silicon Valley since 2011. Prior to The Next Web, Olanoff was the founder of BlameDrewsCancer.com, which helped him raise money through tweets in order to fight his cancer.

Brad McCarty is the managing editor of The Next Web. He also is the founder of 3rd Monkey Media, which is a multimedia business with an emphasis on advertising.

Twitter handles: @HarrisonWeber, @thatdrew, @BradMcCarty

Recent articles written:

  • 70 Designers Recreate The 1st Page of 'Great Expectations' (Harrison Weber)
  • Zynga Intros its Answer to The Sims with TheVille (Drew Olanoff)
  • Cloud9 IDE Launches New Tools for Easier Development in the Cloud (Brad McCarty)

Site: The Next Web

USA Today – Jon Swartz

Bio: Jon Swartz has been at USA Today since 2000 and is currently a tech reporter. Swartz has been a journalist reporting on various tech verticals since 1987 with past stints at MacWEEK, the San Francisco Chronicle, and Forbes.

Twitter handle: @jswartzRecent articles written:

  • 'Must-haves' get new twist from Sugar
  • Start-up Cue aims to queue up your digital life

Site: USA Today

The Wall Street Journal – Jennifer Valentino-Devries, Spencer Ante

Bios: Spencer Ante has been at The Wall Street Journal since 2010. His current position is the deputy bureau chief and he oversees coverage in the tech sector. Prior to WSJ, Ante was at BusinessWeek.

Jennifer Valentina-Devries has been at The Wall Street Journal for around six years and is currently focusing on tech reporting and is also working on online projects as the assistant editor.

Twitter handles: @spencerante, @jenvalentino

Recent articles written:

  • Mobile Game Fight Goes Global (Spencer Ante)
  • New Jersey Sues Over iPhone Kids App (Jennifer Valentino-Devries)

Site: The Wall Street Journal

Business Insider/SAI – Alyson Shontell, Matt Lynley

Bios: Alyson Shontell joined Business Insider in 2008 after graduating from Syracuse University. She covers early stage tech companies.

Matt Lynley joined Business Insider in 2011; he covers mobile and gaming companies.

Twitter handles: @shontelaylay, @mattlynley

Recent articles written:

  • Right After Raising $25 Million, BranchOut Started Losing Millions Of Users (Alyson Shontell)
  • What It Feels Like To Wake Up At 32 With Everything You've Ever Wanted (Alyson Shontell)
  • The 25 Best Tech Companies To Work For In 2012 (Matt Lynley)

Site: Business Insider

Here are some more people startups should meet if they need money:

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