Good morning, AdLand. Here’s what you need to know today:TD Bank’s new $20 million ad campaign is exchanging celebrities for the everyman. The new marketing platform gets rid of Kelly Ripa and Regis Philbin in place of everyday customers (one is named Stanley), showing that it is “American’s Most Convenient Bank.” Tierney did the campaign. TD Bank had been weighing a decision on whether to get rid of Philbin since he retired from TV in January 2011. Philbin had been the TD Bank spokesperson since at least 2008.
Pepsi and Beyonce are launching a photo contest on Instagram. The prize: You can be one of 100 fans to be onstage with her during the Super Bowl.
The FCC is making it easier for people to have internet on aeroplanes in the United States.
The real people who were depicted in Argo are a part of a video campaign to help the movie do well come awards season.
Ad Age chronicles the 10 most epic media feuds of the year, including Paula Dean versus Anthony Bourdain.
Previously on Business Insider Advertising:
- How Facebook Is Hunting Down And Deleting Fake Accounts
- Who Are The Most Creative Women In Advertising?
- Virgin’s Multimillion Dollar Ad Campaign Shows Flight Attendants Are Superhuman
- Ad Exec Reflects On Tragedy That Killed Her 3 Daughters And Parents Last Christmas
- AD OF THE DAY: What It Would Be Like If Your Shave Irritation Were A Funny-Looking Monster
- How Credit Suisse Recreated A Life-Size Rousseau Masterpiece For An Ad
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