Kelly Ripa and Regis Philbin Axed From TD Bank Campaign [THE BRIEF]

Regis Philbin, Kelly RipaPhilbin and Ripa


Good morning, AdLand. Here’s what you need to know today:TD Bank’s new $20 million ad campaign is exchanging celebrities for the everyman. The new marketing platform gets rid of Kelly Ripa and Regis Philbin in place of everyday customers (one is named Stanley), showing that it is “American’s Most Convenient Bank.” Tierney did the campaign. TD Bank had been weighing a decision on whether to get rid of Philbin since he retired from TV in January 2011. Philbin had been the TD Bank spokesperson since at least 2008.

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Previously on Business Insider Advertising:

  • How Facebook Is Hunting Down And Deleting Fake Accounts
  • Who Are The Most Creative Women In Advertising?
  • Virgin’s Multimillion Dollar Ad Campaign Shows Flight Attendants Are Superhuman
  • Ad Exec Reflects On Tragedy That Killed Her 3 Daughters And Parents Last Christmas
  • AD OF THE DAY: What It Would Be Like If Your Shave Irritation Were A Funny-Looking Monster
  • How Credit Suisse Recreated A Life-Size Rousseau Masterpiece For An Ad

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