TD Bank CMO Pat McLean: New technologies like virtual reality will be a game-changer for marketers

Each year, The Consumer Electronics Show in Las Vegas showcases the innovation and technology that is changing the world — and the way companies do business.

At CES 2017, Business Insider spoke with advertising and marketing executives from a variety of industries to discuss their challenges, successes, and strategies for navigating the current digital landscape.

We sat down with Patrick McLean, executive vice-president and chief marketing officer at TD Bank, who explained how new technologies, from smartwatches to virtual reality, change the game for marketing executives.

“For marketers, we’ve got to think about evolving the way in which we’re reaching customers through those new content experiences,” he said. He described a situation where a customer interacts with the company through virtual reality. It’s like having a personalised experience with a company rep in person, but it occurs in a virtual world, whenever and wherever the customer wants.

TD is on Advertising Age’s list of the 200 top ad spenders in the U.S., spending $33.5 million on measured media in the U.S. in 2015, according to Kantar Media, and spending $191.2 on total advertising, including $55 million on measured media in 2014, according to Ad Age Datacenter.

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