European ride-sharing company Taxify has launched in Sydney this week, ready to take on industry giant Uber.
With 4,000 drivers already signed up, the business only takes a 15% driver commission compared to Uber’s 20-27%, meaning that Taxify drivers take home more pay.
Consumers also will pay around 5% cheaper for rides, compared to Uber.
Since launching in Estonia in 2013, Taxify has expanded to 20 countries and four million customers, and is set to hit $US1 billion in turnover in 2018.
Following Sydney, the company has plans to quickly roll out its service in Melbourne before Christmas.
To launch, the company will offer 50% off rides in December.