TastemakerX has been quietly working in private beta, fuelled by $1.85 million in funding.Today it is launching its iPhone app and website to the public so people can trade music artists instead of stock.
If you think a rising artist is going to become a big star, you can virtually “invest” in them, hold the stock, then turnaround and sell it for notes and points. No money is traded, but it shows artists who their true fans are and helps fans discover new music.
TastemakerX pulls in iTunes so you can preview songs on each artist’s page, but there is currently no Spotify-like listening solution. It’s more focused on the game aspect and music discovery, and music is just the first industry TastemakerX plans to tackle.