Target is always competing with its rival mammoths Walmart and Amazon, but things always get the most intense during the holidays — retail’s most important season. In fact, Target’s marketing machine is already revving up.
So, how’s Target planning to take on its big competitors?
It’s banking on customers liking three things about the brand: price, exclusive items, and the shopping experience.
Here’s the rundown of its plan:
Price matching — Target will be matching the prices of select online competitors like Amazon.com, Walmart.com, BestBuy.com and Toysrus.com. It’s also matching in-store prices with its own website Target.com.
Extended return policy — REDcard members will get an extra 30 days on the existing return policy.
Gifts — It’s carrying an “exclusive holiday gifting selection” that will be placed in “gifting trees” throughout stores.
Free Wi-Fi — Target’s doing this so that customers will have better access to its mobile app.
QR codes — The retailer designated 20 top toys, and they’ll all be outfitted with QR codes so that you can buy them from your mobile phones with free shipping anywhere in the U.S. The shoe section will have them too.
Wayfinding — It’s just a pilot, but in some stores you can opt in to a tracking service on the mobile app that will let guide customers to the products they want.
On the marketing side, Target’s going with the tagline “Dream Big, Save Bigger” to convince folks to come to its stores. For Black Friday there’ll be a separate campaign, touting “It’s On!” and focusing on savings.
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