Target is reportedly abandoning Amazon’s cloud services as the web giant takes over retail

It seems Target might be following Walmart’s lead in the move off Amazon’s Web Services cloud computing program.

The retailer with the Bullseye is planning to move at least some of its e-commerce platform, mobile development, and online operations off Amazon’s service, and instead use a competitor like Microsoft Azure and Google Cloud, according to a new report by CNBC.

The move would be taken amid a sharp uptick in the competition online among retail giants. Target is moving aggressively to sell more product online, and Amazon is moving to solidify its dominance in the sphere.

It would make sense for Target to move to limit its exposure to a main competitor. AWS is the dominant business for hosting websites and services, with a 44% share of the market, according to Synergy Research Group.

A spokesperson told CNBC that Target currently uses multiple cloud services, and would so in the future, but doesn’t detail specific vendor relationships.

If Target did move its services off of AWS, it would be following the lead of its larger competitor Walmart, who told certain technology vendors to stop using Amazon’s cloud services earlier this year according to a Wall Street Journal report.

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.