Target will begin selling the Kindle, Amazon’s e-reader, in stores starting April 25, MarketWatch reports.
In early April, Engadget obtained a picture of a Target inventory handheld listing Amazon’s Kindle.
This is a change of strategy for Amazon, which has been the exclusive retailer of its e-book reader since it launched in 2007.
It’s probably a response to the fact that other e-readers can be bought at Best Buy and Costco.
(There’s also a popular tablet computer from Apple that consumers can purchase at Apple stores.)
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