Target Labels Plus-Sized Dress 'Manatee Grey' While Calling Smaller Sizes 'Heather Grey'

Target shopper Susan Clemens noticed a discrepancy while shopping on the retailer’s website. 

A kimono maxi dress was listed as “dark heather grey” for smaller sizes. But when Clemens went to select a plus-sized dress, she noticed the colour description changed to “manatee grey.”

She posted about the incident on Twitter

susan twitter manatee grey dress target

Target told Jeff Berkovici at Forbes that the missy and plus-sized versions of the dress were assigned to different merchants, which explains the discrepancy in the colour name. 

“Manatee grey” is a common colour name used in a range of products on the website, the spokesman said. 

The retailer took the item off the site until the colour could be changed. 


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