This holiday season, Target wants to give customers a glimpse of the future of retail.
Tomorrow, the retail chain is unveiling what the company calls “part magical toy store, part Pop Art exhibit” in downtown Manhattan.
Target Wonderland is a 16,000 square-foot concept pop-up shop, drawing heavily from the chain’s Holiday Odyssey campaign, with a LEGO ship from television ads, video games, and a giant Etch-a-Sketch.
“Best of all, Target Wonderland combines physical and digital shopping in exciting new ways, giving guests a peek at the future of retail, imagined by Target,” reads a company press release.
According to Target’s vision of the future of retail, shopping carts will be replaced with RFID enabled keys which can be used to add items to a digital shopping cart with a simple tap.
— Todd Waterbury (@toddwaterbury) December 8, 2015
As online sales rise, retailers like Target need to find new ways to keep customers coming to stores.
Melding digital and in-store sales in new ways, as well as creating an environment that makes customers want to visit brick-and-mortar locations, are key to finding the solution. So, while you shouldn’t expect to see enormous Christmas decorations year-round at Targets across the US, don’t be surprised if aspects of Target Wonderland begin appearing at your local store.
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